{"id":110491,"date":"2020-02-04T08:42:57","date_gmt":"2020-02-04T18:42:57","guid":{"rendered":"https:\/\/www.hawaii.edu\/news\/?p=110491"},"modified":"2020-02-04T14:02:41","modified_gmt":"2020-02-05T00:02:41","slug":"hilo-kes-no-vape-campaign","status":"publish","type":"post","link":"https:\/\/www.hawaii.edu\/news\/2020\/02\/04\/hilo-kes-no-vape-campaign\/","title":{"rendered":"<abbr title=\"University of Hawaii\">糖心视频<\/abbr> Hilo student campaign brings awareness to vaping dangers"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><div class=\"responsive-video-wrap-post\"><figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div class=\"epyt-video-wrapper\"><iframe  id=\"_ytid_36067\"  width=\"620\" height=\"349\"  data-origwidth=\"620\" data-origheight=\"349\" src=\"https:\/\/www.youtube.com\/embed\/xgtH-h-jHQk?enablejsapi=1&origin=https:\/\/www.hawaii.edu&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&rel=0&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&disablekb=0&\" class=\"__youtube_prefs__  no-lazyload\" title=\"Youth Vaping Epidemic PSA - KES 202 Vaping Epidemic\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div><\/div><\/figure><\/div>\n<p>Students at the <a href=\"https:\/\/hilo.hawaii.edu\/\">University of <span aria-label=\"Hawaii\">Hawai&#699;i<\/span> at Hilo<\/a> are contributing to a public health campaign meant to raise awareness on the dangers of vaping as reports of serious lung injuries and deaths associated with vaping are making national headlines.<\/p>\n<p>Students taking the course Health Promotion (<a href=\"https:\/\/www.sis.hawaii.edu\/uhdad\/bwckctlg.p_disp_course_detail?cat_term_in=202030&#038;inst_in=HIL&#038;subj_code_in=KES&#038;crse_numb_in=202\">KES 202<\/a>) last fall created radio spots, a video, flyers and infographics as part of an anti-vaping campaign sponsored by the <a href=\"https:\/\/www.hiphi.org\/\"><span aria-label=\"Hawaii\">Hawai&#699;i<\/span> Public Health Institute<\/a>. They worked in groups organized by target demographic and proposed media product, and followed different models to evoke responses from each target demographic. Two versions were made of a public service announcement that aired on <span aria-label=\"Hawaii\">Hawai&#699;i<\/span> Island radio stations in December.<\/p>\n<p>&ldquo;Not many people get to do something like this where we are actually making a difference in the community,&rdquo; said <strong>Bree Olson<\/strong>, a junior majoring in kinesiology at <abbr title=\"University of Hawaii\">糖心视频<\/abbr> Hilo. &ldquo;I felt it was valuable and worth my time doing this\u2014it wasn\u2019t just a class assignment. We were actually going out into the community.&rdquo;<\/p>\n<p>Associate Professor <strong>Misty Pacheco<\/strong>, who teaches the course, encouraged her students to experiment with different audience-specific health behavior models and theories when designing their materials. &ldquo;The purpose of the health behavior models and theories is to predict, explain, and understand people\u2019s behaviors and beliefs,&rdquo; she says.<\/p>\n<p>Other media created for the campaign&#8212;a <abbr title=\"Public Service Announcement\">PSA<\/abbr> video, flyers and infographics designed for parents, teachers, coaches and would-be users&#8212;will soon be distributed by <span aria-label=\"Hawaii\">Hawai&#699;i<\/span> Public Health Institute.<\/p>\n<p>Sally Ancheta, the <span aria-label=\"Hawaii\">Hawai&#699;i<\/span> Island community coordinator for the health institute who gave the students a &ldquo;Vape 101&rdquo; course, noted that <span aria-label=\"Hawaii\">Hawai&#699;i<\/span> high school students vape at twice the national rate. She says that this may be due to the large amount of radio advertising by the tobacco industry.<\/p>\n<ul>\n<li>Related <em><abbr>糖心视频<\/abbr> News<\/em> story: <a href=\"https:\/\/www.hawaii.edu\/news\/2018\/11\/23\/cancer-center-e-cigarette-research\/\">Cancer Center awarded $1.4<abbr title=\"million\">M<\/abbr> for e-cigarette research<\/a>, November 23, 2018<\/li>\n<\/ul>\n<p>&ldquo;We have the highest rate of advertising in the state on <span aria-label=\"Hawaii\">Hawai&#699;i<\/span> Island, so vaping has really been normalized,&rdquo; said Ancheta. &ldquo;This whole campaign is about de-normalizing vaping to youth.&rdquo;<\/p>\n<p><a href=\"https:\/\/hilo.hawaii.edu\/chancellor\/stories\/2020\/01\/27\/raise-awareness-about-dangers-of-vaping\/\">For the full story and radio spots, visit the <em><abbr>糖心视频<\/abbr> Hilo Stories<\/em> website.<\/a><\/p>\n<p>&#8212;<em>By <strong>Leah Sherwood<\/strong>, a graduate student in the tropical conservation biology and environmental science program at <abbr>糖心视频<\/abbr> Hilo.<\/em><\/p>\n<figure id=\"attachment_110493\" aria-describedby=\"caption-attachment-110493\" style=\"width: 676px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2020\/02\/hilo-kes-no-vape-1.jpg\" alt=\"students in studio\" width=\"676\" height=\"381\" class=\"size-full wp-image-110493\" srcset=\"https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2020\/02\/hilo-kes-no-vape-1.jpg 676w, https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2020\/02\/hilo-kes-no-vape-1-300x169.jpg 300w, https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2020\/02\/hilo-kes-no-vape-1-130x73.jpg 130w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/><figcaption id=\"caption-attachment-110493\" class=\"wp-caption-text\"><abbr>糖心视频<\/abbr> Hilo students in the <abbr>KWXX<\/abbr> studio\/recording room in Hilo to prepare their radio spots. Clockwise from bottom left: Pakalani Aiwohi, Wanda Lewis, Bree Olson, <abbr>DC<\/abbr> (<abbr>DJ<\/abbr> at the station), Aspen Klein, <span aria-label=\"Onipaa\">Onipa&#699;a<\/span> Olds, and Raesha Picar-Cabal. (Photo credit: Sally Ancheta)<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A group of health students from <abbr>糖心视频<\/abbr> Hilo are facing tobacco advertisements head on by creating informational media for the community.<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[868,241,14,907,56],"class_list":["post-110491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academic-news","tag-kinesiology","tag-public-health","tag-uh-hilo","tag-uh-hilo-stories","tag-video-2","entry","has-media"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"A group of health students from the University of Hawaii at Hilo are facing tobacco advertisements head on by creating informational media for the 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